The client wanted to extend their commitment to providing information to customers on the carbon footprint of products.
Objective
Allow customers to make informed purchase decisions based on the relative carbon footprint of products; Provide an engaging and informative source of information on how customers can make a difference to their own carbon usage.
Our Solution
An app that allows customers to scan products and see their carbon
footprint
Allows the comparison of the relative carbon footprint of multiple
products
Animates the product journey from manufacture to point of sale showing
the relative carbon contribution of each step
Interactive educational feature highlighting carbon hotspots around the
home and giving advice and guidance on how to minimise waste
