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| National Entertainment Co. |
| Mobile Strategy Review |
| Objective |
Conduct a comprehensive strategic review of how mobile could be utilised to
enhance all aspects of the business operation, broadly categorised as
Sales, Loyalty, Brand / Experiential
Ensure that mobile is not considered in isolation, but is effectively
integrated into the overall business and multi-channel strategy. |
| Our Solution |
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We created a comprehensive set of highly innovative, customer centric mobile
propositions covering the three core areas of Sales, Customer Loyalty, Brand /
Experiential
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The propositions were grouped into a cohesive roadmap for delivery, optimised for
earliest delivery of maximum benefit
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We conducted extensive Market, Competitor and Risk Analyses
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| « Back to Our Work |
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